Jesse Marshall is the Director of Data Science at Paytronix where he leads a team of data scientists and analytics engineers. Paytronix is the leading provider of Digital Customer Engagement Solutions for restaurants, convenience stores, and retailers who seek to develop lasting relationships with their guests. Using Fivetran and Coalesce, the Paytronix Data Science Team delivers innovative real time Machine Learning solutions to the enterprise. This enables Paytronix clients to deliver consistent experiences, sophisticated campaigns by segments, and tailored 1:1 messaging.
1:30 PM - 1:50 PM
Delivering a seamless customer experience with real-time predictive modeling powered by Coalesce, Snowflake and Fivetran [Sponsored by Coalesce]
Join Jesse Marshall, Director of Data Science at Paytronix, to learn how the customer experience platform boosts customer loyalty with real-time predictive modeling using Snowflake and Coalesce. Multiple data sources and a patchwork of tools had created too many data silos at Paytronix, making it difficult to build data pipelines quickly and easily, and impossible to experiment with data science initiatives. Snowflake, Fivetran, and Coalesce have enabled Paytronix to build its first near-real time predictive analytics models to supercharge their customers’ campaigns.